Built a lightweight ML system for a B2B sales team to prioritize inbound leads and surface actionable insights.
- Designed a scoring model that ranked leads using behavioural data, historical conversions, and website interaction patterns.
- Implemented sentiment + intent extraction on inbound messages to classify prospects (cold, warm, hot).
- Automated generation of short sales briefs summarizing each lead's needs, objections, and recommended outreach angle.
- Integrated directly into the client's CRM so the sales team received real-time prioritization cues.
Impact: Helped the team focus on high-intent leads first, improving outreach efficiency and reducing manual triaging time by 40%.